To sell your handmade products online, you need the right marketplace. One that offers fair commissions, helps you reach the right buyers, and supports you with payments and delivery.
Today, many India-focused marketplaces make it easy to sell from home. You don’t need a big setup or high investment to get started.
Below, we’ve listed some of the most trusted platforms in India. Here, you can sell items like resin decor, jewellery, art, handloom clothing, candles, home decor pieces, and more.
Go through the list and compare the features. Pick the marketplace that best suits your product category and your business goals.
India-Focused Artisan Marketplaces with Support and Marketing
These marketplaces charge a small fee or commission for listing your product. In return, they help with logistics, marketing, or sales.
1. Etsy India
Etsy India is a global platform for handmade, creative, and personalized products.
The marketplace connects 5.9 million active sellers with 89.9 million active buyers worldwide. This means your products can reach customers beyond India.
The platform is fully legal and active in India. Many Indian sellers already use Etsy to sell decor, gifts, jewellery, and accessories.
So yes, if you’re also making unique handcrafted items, Etsy India can be the place where your target customers find you.
Other Benefits:
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Listing remains live for 4 months or until the item sells
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A transaction fee applies to each sale.
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Optional advertising/marketing tools available (extra charge), such as Etsy Ads, Offsite Ads
Pricing:
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For Indian sellers, listing a product costs around ₹18 (USD 0.20)
2. Amazon Karigar
Amazon Karigar is a program by Amazon India that supports Indian artisans. Here, you can sell handloom, home decor, organic products, and traditional crafts to a global audience.
Today, 12 lakh+ artisans are selling through Karigar, offering nearly 1 lakh handmade products. Plus, 28+ government partners are working with Amazon to support Indian craftsmanship.
To join, your products must be handmade. And, you’ll need basic documents like PAN, GST, bank details, contact info, and proprietorship details.
Once your application is approved, Amazon Karigar will provide you with training sessions (either online or offline).
Other Benefits:
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A dedicated account manager will help you in your initial days (30 days)
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Professional photoshoot and listing support to launch your products
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Also offers marketing support.
Pricing:
Pay only 8% or even less, depending on your product category.
3. AuthIndia
AuthIndia is a large art community where you can connect directly with buyers.
You can sell paintings, crafts, jewellery, pottery, and more. Plus, you don’t need a GST number to join AuthIndia.
There is no middleman involved here. You handle orders, payments, and customer communication, all by yourself.
Other Benefits:
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No middleman involved. You set your own prices and talk directly with buyers.
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Payments go straight into your own bank account.
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You can also list services like custom orders, wall art, restoration work, workshops, exhibitions, etc.
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Get featured in campaigns, newsletters & craft stories for more visibility.
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Add social links, YouTube videos, photos, and descriptions to your profile.
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Track your profile performance with analytics.
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Get order or inquiry notifications directly on WhatsApp.
Pricing:
Charges a small one-time or recurring platform fee. (No commission)
4. Kreate
Kreate is a growing marketplace for handmade and organic products.
Currently, Kreate already supports 8000+ creators and offers 25000+ unique products. Till now, the platform has completed ₹13.5+ crore worth of transactions.
You can sell a wide variety of creative products here. This includes organic skincare, handmade jewellery and bags, home decor, pet care, and more.
To create your store on Kreate, you just have to fill out the registration form. The Kreate team will review it within 24 hours, and once approved, you can start selling.
Other Benefits:
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No registration fee is involved
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No GST required. Except for food & beverages (needs FSSAI license)
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End-to-End logistics support
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Direct bank payments
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Fair Pricing & Quality Focus
Pricing:
For each order you receive, a 20% fee is applied to the product price to cover platform and payment gateway charges.
No-Commission Marketplaces to Sell Handmade Items in India
These platforms allow you to keep 100% of your earnings. Ideal for small artisans or homepreneurs who want full control over pricing and sales.
1. Marketplace: Handwork of India
MarketPlace: Handwork of India is a non-profit that supports women artisans.
They handle sales, billing, and delivery. And, the income generated from it goes to the artisan groups/cooperatives.
Right now, MarketPlace supports 480+ women artisans through 11 cooperatives in and around Mumbai.
You’ll find a wide range of handmade items here. This includes hand-dyed fabrics, block-print clothing, detailed hand embroidery, accessories, and home decor.
Other Benefits:
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Training & workshops provided to women artisans.
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Exposure to national and international customers
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Customer support, billing, and shipping are all handled by the marketplace
Pricing:
No commission fee is charged.
2. India Handmade
IndiaHandmade is an initiative by the Ministry of Textiles to support rural artisans.
The platform showcases India’s oldest and most traditional handloom and handicraft work. Plus offers artisans a direct space to sell their products online, with zero commission involved.
You can find a wide range of handmade items on the platform, including home decor, handloom apparel, fashion accessories, and more.
Other benefits:
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No middleman involvement
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Verified artisans and weavers
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100% handcrafted and authentic products
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No commission and no shipping charges
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Direct payments to artisan bank accounts
Pricing:
No commission/ shipping fee involved.
3. The India Craft House
The India Craft House is another popular marketplace.
The platform promotes over 80 traditional Indian craft forms. So whether you do pottery, weaving, embroidery, metal craft, or anything in between, there’s space for you.
Currently, it works with 2000+ artisans from across India. And are partnered with NGOs, self-help groups, and craft-led organisations. From here, they directly source the products and list them on their portal.
Other Benefits:
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Direct association with artisans, NGOs, and craft groups
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Covers 80+ traditional craft forms
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Trusted network of 2000+ artisans
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Access to global buyers with international shipping
Pricing:
No commission fee is charged.
Create Your Own Marketplace for Handmade Products
If you want full control, you can build your own store as well.
1. Shopify
Shopify is one of the best platforms to build your own online store. It’s a well-known and trusted eCommerce platform around the world.
Here, you can create your own storefront, add your products, and customize it your way. It is easy to use, even for beginners. You can manage products, orders, and inventory from one dashboard.
You can also sell across top global marketplaces like Amazon, eBay, and Walmart. It is a good choice if you want to build your own brand, not just rely on third-party marketplaces.
2. Instagram And Facebook Marketplace
Considering their large user base, Instagram and Facebook Marketplace are ideal platforms to sell your handcrafted items.
Here, you can directly sell to your customers without even setting up an e-commerce store.
Just create a business profile and list your products. Share posts, reels, and stories to show your work.
You can talk to customers, take orders, and manage everything in one place. Listing products is free. There are no setup or commission fees.
To start selling, create a Meta Business account. Then use Commerce Manager to set up your shop, add products, and manage orders.
Final Thoughts
Selling online has become much easier now. I hope this list gives you a clear idea of where you can start selling your handmade products.
Just choose the marketplace that fits your product type, commission comfort, and the level of control you want. Start with one platform, test what works, and scale as you grow.